About Us
About Us
We’re a micro VC fund investing in the architects of the next wave of digital commerce in India. Our mission goes beyond financial investments; we’re staunch believers in supporting entrepreneurs through every phase of their journey.
Our Approach
TrueTribe VC is a long-only investor, committed to being more than just a source of capital. We’re dedicated partners, walking alongside founders through the highs and lows of building a business.
We are creating a supportive tribe where entrepreneurs can seek guidance, mentorship, and unwavering support as they navigate the challenges of entrepreneurship.
The initial phase of digital commerce in India was characterised by the dominance of industry giants like Flipkart and Amazon. However, the landscape has since evolved dramatically, giving rise to a new generation of trailblazers. Emerging brands and marketplaces such as Nykaa, Mamaearth, Udaan, and Zetwerk have redefined the market, signalling a shift towards more diversified and dynamic opportunities.
Our DNA
Agile & Collaborative
Long-Term Outcomes
Empathy
Curiosity in
Action
Investment Thesis
At TrueTribe VC, we recognize that the landscape of digital commerce in India is going to evolve rapidly.
Evolution of Digital Commerce
The initial phase of digital commerce in India was characterised by the dominance of industry giants like Flipkart and Amazon. However, the landscape has since evolved dramatically, giving rise to a new generation of trailblazers. Emerging brands and marketplaces such as Nykaa, Mamaearth, Udaan, and Zetwerk have redefined the market, signalling a shift towards more diversified and dynamic opportunities.
Anticipating Commerce 3.0
Looking ahead, we anticipate Commerce 3.0 to be marked by several key trends:
1. New Consumers: A growing emphasis on capturing the attention and loyalty of young and emerging consumer segments, driving innovation and engagement.
2. Premiumisation and Affluence: Secular trends towards premiumisation and increasing affluence among Indian consumers, creating opportunities for high-value offerings and experiences.
3. Innovative Business Models: The emergence of innovative business models tailored specifically for Tier 2 and beyond markets, leveraging localized strategies to tap into untapped potential.
4. Digitisation of supply chains: The digitisation of supply chains in Enterprise and SME sectors, revolutionizing efficiency and unlocking new avenues for growth and scalability.
5. Global Expansion: Indian businesses expanding their horizons to cater to global customers at scale, leveraging digital platforms and technology to transcend geographical boundaries.
Why TrueTribe VC?
Focused Vision
Our laser focus on the digital commerce landscape in India enables us to identify and support ventures with the potential to redefine industries.
Holistic Support
We provide more than just capital; we offer comprehensive support that empowers entrepreneurs to overcome challenges and seize opportunities.
Founder-Centric Approach
TrueTribe VC is driven by a deep understanding of the entrepreneurial journey. We prioritize the needs and aspirations of founders, ensuring that our partnership is tailored to their unique vision and goals.
Join the Tribe
Embark on your entrepreneurial journey with TrueTribe VC. Together, let’s build the future of digital commerce in India.